Choosing a great SEO agency for your marketing campaign may be a challenging task. There are lots of agencies available who concentrate on Search Engine Optimization, but how can you trust that each will really push your Google rankings to the very best?
It always pays while searching for an SEO agency to not simply look into their past and current clientele, but also to inquire about their achievements. What Google rankings have they attained for past clients? How long did it take? And the way much did the web page traffic increase? More often than not, it can take around 3 months or more for rankings to increase on Google and traffic should increase from about 50% upwards. At this stage, you may also want to inquire in the event the agency offers any subscriptions for post-optimization maintenance. A good company should, since maintaining high SEO professional rankings requires ongoing care.
Additionally, it helps to look for an SEO agency that offers a full array of services. ‘On-page services’ like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. ‘Off-site’ SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It may also help to ask your prospective company for anybody who is required to approve anything before they go ahead with it. Should they say ‘yes’, it’s a good sign they are honest and willing to work closely with you. To improve your rankings, an SEO agency needs to employ many different tasks, not simply 1 or 2, so be wary of companies that only offer limited or dodgy services.
The correct SEO company is necessary to provide the proper SEO services and features to the business. Not every SEO can handle all of the several types of businesses within the market. Hence, some SEO agencies tend to specialize in certain niche markets to hone their skills and creativity. There can be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a little more than the other general SEO company service providers. It relies on the SEO industry vision and modus operandi.
Every SEO company will operate differently according to their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others with regard to service standard and creativity.
Something else to be aware of is any agency that offers to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. They are often referred to as “black hat SEO” and also can get you banished from major search engines, which can be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to major search engines. Automatic submissions are not considered best practice and it’s must more good for you if a company conducts manual submissions. Always make sure that an SEO agency is open about their methodologies used – any secrecy could mean they’re using “black hat” techniques.
It is critical to keep in mind that high prices within an SEO agency do not necessarily mean the most effective quality. Instead, choose a company based on their client base, reputation and their very own site optimization and Google rankings. Similarly, if a company is offering you “guaranteed” #1 rankings for a ridiculously low price, it’s probably too good to be true. Collecting several quotes is a good way to start and always make sure quotes are supported by a contract, so you know precisely what you’re getting for your hard earned money. It will also help to ask what their payment terms are and should they have any fees for early termination.
Lastly, a dependable SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. A lot of businesses shall include keyword research as a given, but be wary of any company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be according to their research, analytics and competitor scope, not about what you tell them. As always, they are meant to be the SEO experts – not you! “Guessing” your keywords is not efficient and also a great SEO agency will research your keywords completely before recommending them.