Citadel, a specialist Fortress Surgeon Digital Marketing advertising company, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, patient interaction, and technique growth. Lauren’s focus on ROI and enthusiasm for locating the vital information that change campaigns from great to great include creating a grand range multivariate test framework utilizing fractional factorial evaluation for understanding ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection approach for anticipating ROI before media investment.
A 25-year professional in the medical care marketing and advertising room, Tracey began her occupation as a firm account person for a range of pharma brands and later spearheaded the marketing initiative to release a first-of-its kind portal in the glasses and eyecare room.
He leads a team of media strategy, media preparation, media acquiring and media execution specialists who collaboratively guarantee that campaign goals are attained in order to make best use of roi and engagements. Lauren’s job in electronic and media started in the 90’s, equally as digital ended up being a feasible marketing channel.
While at Underscore, she invested three years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo’s target market base and show out ROI from digital media to retail purchase.