Choosing a great SEO agency for your marketing campaign may be a challenging task. There are many of agencies around who specialize in Search Engine Optimization, but how can you trust that each will really push your Google rankings to the top?
It always pays when searching for an SEO agency to not simply look into their past and current clientele, but in addition to inquire about their achievements. What Google rankings have they attained for past clients? How long did it take? And how much did the site traffic increase? In many instances, it will take around 3 months or even more for rankings to improve on Google and traffic should increase from about 50% upwards. At continue reading this stage, you might also want to inquire should the agency offers any subscriptions for post-optimization upkeep. A good company should, since maintaining high SEO rankings requires ongoing care.
Additionally, it helps to look for an SEO agency that offers a full variety of services. ‘On-page services’ like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. ‘Off-site’ SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It could also help to ask your prospective company if you’re required to approve anything before they go ahead with it. Should they say ‘yes’, it is a good sign they’re honest and ready to work closely with you. To increase your rankings, an SEO agency needs to employ an assortment of tasks, not just one or two, so be wary of businesses that just offer limited or dodgy services.
The correct SEO company is essential to provide the proper SEO services and features to the business. Not every SEO can handle all the several types of businesses within the market. Hence, some SEO agencies tend to concentrate on certain niche markets to hone their skills and creativity. There can be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a bit more than the other general SEO company service providers. It is dependent upon the SEO industry vision and modus operandi.
Every SEO company will operate differently according to their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others with regard to service standard and creativity.
Something else to check for is any agency that offers to improve your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. These are often referred to as “black hat SEO” and may get you banished from major search engines, that may be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to search engines. Automatic submissions are not considered best practice and it is must more good for you if a company conducts manual submissions. Always make sure that an SEO agency is open about their methodologies used – any secrecy could mean they are using “black hat” techniques.
It’s vital to remember that high prices in an SEO agency don’t necessarily mean the best quality. Instead, choose a business according to their clientele, reputation and their own site optimization and Google rankings. Similarly, if a company is offering you “guaranteed” #1 rankings for a ridiculously low price, it really is probably too good to be true. Collecting several quotes is the best way to start and always ensure quotes are supported by a contract, so you know precisely what you are getting for your hard earned money. It shall also help to ask what their payment terms are and whenever they possess any fees for early termination.
Eventually, a dependable SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Some companies shall include keyword research as a given, but be wary of the company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be based on their research, analytics and competitor scope, not about what you tell them. As usual, they are meant to be the SEO experts – not you! “Guessing” your keywords is just not efficient and a great SEO agency will research your keywords thoroughly before recommending them.